Wednesday, 1 October 2008

The Intelligent Choice

The 2008/09 Cask Ale Report was launched on Monday and I was lucky enough to attend the launch. I wasn't really deemed important enough to get an invite but I blagged one from the author who I met again at Beer Exposed.

Various media folk together with the great and the good from the brewing community arrived early Monday evening at The Counting House (Fullers) on Cornhill.

The top table was Pete Brown (author), Nigel McNally (Wells and Youngs), John Robert (Fullers), Paul Nunny (Cask Marque), Mike Benner (CAMRA) and Julian Grocock (SIBA).

The report now has its own web-site so you can read the headlines and the detail here.

Described as the definitive guide to the cask ale market, the report brings bullish news on the state of the real ale market and is aimed at the pub trade - to encourage pubs to stock real ale and the media - to encourage awareness.

The evening was a great opportunity to network with the most influential people of the industry. After a couple of pints at The Counting House the boys from Greene King and Youngs wanted to get in on the act and we were taken to the New Moon (GK) and the Lamb (Youngs) on Leadenhall Market.

The best pint of the evening ?

The IPA in the New Moon !

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