I don't get much correspondence for the attention of the London Drinker editor but this one arrived in my inbox recently.
Dear Mr. Geoff editor Sir,
I wish to take this opportunity to ask you as to how the very name for you're publication came about and if you think it portrays a positive image to the pub going public at large? I have to say that for me at least as well as others to whom I have spoken, the name conjures up rather unfortunate images of old homeless on the proverbial park bench of life as well as young loutish tearaways on buses abusing their use of liberty as well as other transport users. I guess that this is merely an oversight of some sort on the part of the organising committee and for all I am aware the magazine itself may have been in existence for many years (I've now been reading it with pleasure for five point five of those) but in light of the current political climate concerning the issues of 'drink', I wonder if a change of 'branding' would not be slightly more apropos of caution? as I for one would hate the very thought that some may (mis?)construe the name as portraying a negative image of the ale drinking populace as a whole.
As it is many of the ale drinking faces that I see and rub shoulders with do not to my own mind at least seem to be portraying a particularly what I would describe as positive image of the community that are likely to read and probably contribute to the London Drinker as a whole due very much of the unclean or unwashed appearance that so many of them seem to want to live up to. This I have to say is particularly prevalent in the older generation (s?) of beer drinkers whereas those of a much younger age group that I see at some of the beer festivals (fashionable facial stubble aside, rather than mandatory facial OVERgrowth)seem to laugh quite audibly at their elder counterparts because of this. I am one who sits back with my pint and observes the world passing by with interest and sometimes concern at those things in which I have a vested interest.
So on that note of corporate if that be the correct turn of phrase image I wonder what the thinking is or was behind the naming of such a platform? Maybe a competition could be featured in the LD to guess this as in "win a case of....." or such. Or perhaps one to rename the future of it. Hoping and trusting that I have not and am not causing any offence in any way or means by making these light hearted suggestions and enquiry.
Yours with indifference.
Cnt. Arthur Strong esq
London Drinker magazine receives various rants over the course of a year and it is often hard to spot the spoofs from the real nutters. However, a quick google unearths the following :
"Count Arthur Strong is a fictional comedy character created by English comedian Steve Delaney. He is an elderly pompous out-of-work deluded thespian from the North of England who is challenged by attention deficit disorder and memory loss. He is apt to use malapropisms in his attempts to sound educated"
Hang on, that sounds just like ..... nope probably best not to go there !