This week's Morning Advertiser reports on a Cask Ale Seminar hosted by Wells & Youngs. It was the "Top Tips" section that caught my eye, offered by the managing directors of 3 small pub chains :
"If you are putting on a cask ale for the first time, put it on at a good price. It is difficult to push up prices later."
"Install an extra handpump, even if it isn't connected. It makes people think you run a real-ale pub"
"Don't turn the pump clip round when the barrel is empty. It gives the impression the beer is off. Instead, put a sign on the handpull saying : the beer is being conditioned."
Top tips indeed !