Sunday, 21 September 2008
Fine Ale Club
Arriving over the weekend was the latest issue of First Draft, the quarterly magazine of Fullers Fine Ale Club.
This is an 8 page, A4, glossy newsletter bringing news from Fullers about their beers mixed with some short articles about brewery tours, Irish whiskey, Protz on lack of information on bottle labels, the Ryder Cup, a couple of beer recipes, some competitions and some money off vouchers.
It is a fine way for Fullers to keep their customers informed and another example of the company going a little extra to keep ahead of their competitors.
Membership of Fine Ale Club is free. Email your name and address to firstname.lastname@example.org.