The third of the main sponsors of the Beer Bloggers Conference were Wells & Youngs who hosted the Saturday evening dinner at Dirty Dicks pub near Liverpool Street.
An excellent evening in the company of Paul Wells (chairman), Nigel McNally (MD) and Jim Robertson (Brewer) ably supported by the Dwink.com duo of Tom Sandham and Ben McFarland made for an entertaining evening. Bombardier (Bang On !), London Gold, Directors Bitter and Chocolate Stout made sure we did not go thirsty.
The evening was to further celebrate the launch of the latest advertising campaign for Bombardier - Bang On with Rik Mayall as the central character.
The thirty second advert shown on TV is a considerably watered down version to satisfy the advertising standards.
The two minute on-line edit and the three minute Director's Cut versions are filthy, crass, lewd, packed with sexual innuendo, demeaning to women, patronising to the beer drinker, dated, wrongly suggest beer gives you strength and makes you irresistible to women .....
Oops nearly got carried away there......
...they are also entertaining, funny, and the perfect antidote to some of the "pipe and slippers" style of beer advertising such as the James May London Pride Campaign.
Take it as you see it.
I say "Bang On, Bombardier !"
Those who take offence easily look away now :
Though I have to say even I am slightly troubled by the line "about time someone gave Boney a damn good licking"