Tuesday, 28 June 2011

Beer Bloggers Conference - Pilsner Urquell

The Beer Bloggers Conference was over a month ago and plenty of blog posts were written around that time to share the delights of the event. In truth though, it was really one of those times when you had to be there; no amount of blog posts or twitter tweets can truly describe enough how good this weekend was.

However, in hindsight, it would be wrong of me not to give a nod towards some of the sponsors who so richly supported the conference.

One of my favourite sessions was the Pilsner Urqull cocktail party launching their latest advert. The accompanying fresh unfiltered and unpasteurised beer from wooden casks was a welcome conclusion to the first of three long days of beer geekery.

In the light of some of the other beer adverts around lately, I think this is rather classy.

If you are interested in the art or animation of such a project, check out the behind the scenes video that is prompted at the end of the advert.

If you missed the conference, make sure you get aboard next year. If you don't write a blog or tweet about beer, then I suggest you start pdq. Honestly, this event was that good.

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