As part of the recent London Brewers Alliance Showcase, a short video was filmed to add something different to the event. Although it was streamed throughout that evening and has been plugged on various websites since, there is a chance that one or two have not had a chance to see it.
It is my opinion that this adds a huge amount to the character of the London brewing scene by building up the various personalities involved. It helps get behind the pumpclip and builds an empathy with the hard working brewer. It also helps show the diversity that we now have in London, large and small, central and rural, brewpub and micro, keg, bottle and cask.
I think this video is another step towards rebuilding a following behind London's beers and it is well worth taking ten minutes to watch it.