Larger Drinkers

I received a nice press release last week from one of my favourite family brewers publicising a recent event.

The last line of the text reads as follows :

"By focusing on ... a light golden beer which is always served chilled, we are hoping to appeal to many larger drinkers who may not be aware of the breadth of our range"

I'm not sure who the joke is on but we know who they are talking about.