New beer videos - Carlsberg & CAMRA

I came across two new beer videos this week. Both are really good and worthy of your attention.

Firstly a new take on the "angry Hitler" video, this one is "angry CAMRA". First saw this on Reluctant Scooper blog so the link is to Simon Johnson's site : www.reluctantscooper.co.uk

The only thing missing here is "and they only joined because we gave them Wetherspoon vouchers !"

Secondly this new Carlsberg advert has had over 2.5 million views in 5 days. It is viral marketing at its very, very best :

Art By Offenders - Koestler Trust

Spoiler Alert : Not beer related

Earlier in the summer, I was chosen as one of the JP volunteer curators of this year's Koestler Trust annual exhibition showcasing Art by Offenders.


Each year the Koestler Trust hosts an awards competition of visual arts, film, music and writing by prisoners and others in secure settings.

This year the competition attracted entries from UK prisons, secure hospitals, immigration detention centres, youth offending services, probation and British prisoners serving overseas. The total entry was over 7,000 pieces.

My part in the process was to spend three weeks selecting about 150 pieces worthy of display from a total entry of visual arts of about 5,000. It was a real test of group decision making and selection by committee but I am really proud of the end result which is now available for all to see.

The exhibition opens today at 1pm (21 September) in the basement space (Spirit Level) of the Royal Festival Hall on the Southbank, SE1 8XX. It is free to get in and runs until 20 November. Opening hours are 10am to 10pm. More details at www.KoestlerTrust.org.uk

Please drop in for a few minutes if you are passing through Central London or make a special visit. I know I am a bit biased but I guarantee you will be glad that you did.

If anyone would like me to join their visit to give a curator's perspective, let me know. I would be glad to come if my diary is free - daytime or evenings.

Finally, I can't resist putting a beer spin on this : Meantime bottles are available at the Royal Festival Hall bars and the Harp, CAMRA's national pub of the year is about a fifteen minute walk across the river. There is also a pretty good pub walk to be done nowadays along the Strand.

National Honey Show - Beer Category - Call for Entries

The National Honey Show will again be held at St George's College, Weybridge on 27th-29th October. There are over two hundred judging categories in the show from Jars of Honey (2) to Beeswax Candles (3) to Mead (Dry) and Honey Fruit Cake.

For the last two years I have been one of the judges in the Honey Beer category and my reason for this post is to invite more brewers (and now home brewers) to consider entering the competition. Each year the competition has attracted between six and eight entries, so there is an excellent chance of scooping the Leslie Thorne Trophy.

The only criteria for entry to the beer category (class 41) is that the beer shall be commercially available and honey must be an ingredient. The entry is 3 bottles or cans and the fee is £20.

This year there is a new class for home and non-commercial brewers (class 42), Honey beer, any style, 2 bottles, minimum 330ml, not commercially available. Honey must be an ingredient. Entry fee is 50p.

The committee at the National Honey show are all lovely people, as passionate about beekeeping as we are about beer. They would be delighted to increase the number of entries to further justify their inclusion of a (honey) beer category.

My fellow judges, John Porter (left) and Tim Hampson (right) will also be delighted if the number of beers to taste increases !

Melissa Cole is the fourth judge which is rather apt as Mel is the latin word for honey.

For further details, entry forms and details of logistics of entering the competition, please contact John Hendrie, the entries secretary at http://www.honeyshow.co.uk/contact_entries_secretary.shtml

Red Lion, Barnes - Beer Dinner

This evening looks like it will be a lot of fun with our favourite beer-world double act.

The Red Lion is a traditional Fullers pub in Barnes, SW13 with a great reputation for both beer and food.

I can't miss this and my tickets are already secured.

There is likely to be strong demand, so I suggest you reserve tickets soon if you wish to come along.

The Red Lion is on the bus route between Barnes and Hammersmith so both those stations are easily accessible. I'm going to walk !


From the press release :

Two local beer experts will be going head to head at The Red Lion in Barnes to persuade foodie customers who is the best beer matcher of them all.

Leading beer writer Melissa Cole and Chiswick brewery Fuller’s Head Brewer John Keeling have been challenged by The Red Lion’s managers Angus Mckean & Claire Morgan to match beers to a specially created menu. Both choices will then be served on the night with customers voting on their favourite match. Neither John nor Melissa will be aware of the other’s choices.

The ‘Battle of the Sexes’ event, designed provocatively to ‘find out who has the most taste – men or women’ will take place on Friday October 14th.

Angus said: “I know Melissa and John often have heated discussions about beer – how to describe the flavours, what tastes best with what – so I decided it was time to really put them to the test. I have no doubt our customers will get to try some amazing beer and food combinations – and they can watch the fireworks while they eat!”

Angus and Melissa have put together a mouth-watering (and belt-busting) six course menu including oysters steeped in Belgian lambic beer (made with wild yeasts), sweet potato and yam baskets with slow roast pork belly in plum sauce and pear tarte tatin with homemade Fuller’s Past Masters Double Stout ice cream. You’ll have to buy a ticket to find out the beer matches suggested by John and Melissa.

Head Brewer John Keeling said: “Beer is often overlooked as a match with food, but actually it often works better with many dishes than wine. And with finely crafted beers available from both the UK and abroad, now is the time to experiment. Forget about malbecs and muscadets, and try some porter and pale ales!”

Tickets to the event on October 14th are available from The Red Lion Barnes at £25 per head. Please call Angus on 020 8748 2984 or email redlionbarnes@fullers.co.uk

A Visit to Sharp's

Last week I was lucky enough to be asked to join a media trip to Sharp's Brewery in North Cornwall, the home of Doom Bar, to see the progress and ambitions since the company was taken over by Molson Coors for c£20m some seven months ago.

Here are some of the things I discovered :

Pasties taste best in Cornwall - especially after a seven hour journey.

The takeover of Sharp's by Molson Coors (MC) is a "marriage of two businesses with similar values".

Beer volumes are growing. Projected production in the coming year is > 120,000 barrels - of which only 3,000 is in bottle. More than 90% of this is Doom Bar.

Only 18% of regular cask ale drinkers drink solely cask ale.

MC are investing £5.7 million in Sharp's over the next 2.5 years.

Most of this investment is in Rock, Cornwall

Rock, Cornwall is in the back of beyond, on the north Cornwall coast, across the bay from Padstow and a half hour taxi ride from Bodmin station.

There is no suggestion in even the longer 10 year business plans that brewing will move away from Rock.

Sharp's use more whole hops than any other UK brewery.

Doom Bar is the third best selling cask ale in London, the top in the south West and fifth nationwide : after GK IPA, London Pride, Deuchars IPA and GK Abbot.

The investment over the next two years will support growth of Doom Bar outside its heartlands of London and the South West.

MC are supporting the brewer, Stuart Howe's passion for niche beers and will be launching a Connoisseurs Range in the near future

52 % of cask ale drinkers drink wine as preference at home.

Doom bar is sold in 3,200 pubs.

Cask ale drinkers are the most promiscuous.

Doom Bar is "gloriously mainstream"

55% of people cannot detect lightstruck flavours that will often come from beer in clear bottles, 35% actually prefer the light struck flavours. (See also Shepherd Neame, Badger and the iconic Newcastle Brown).

The clear bottle is modern and contemporary and supports the brand image.

Lager drinkers prefer clear bottles. (See also Corona and Sol).

Brewers prefer beer in brown bottles.

People mature to cask ale at an average age of 45 but usually convert from other beers and have come to the beer category at 18-24 remaining loyal. There are now a huge number of 18-24s who are missing the beer category completely due to the growth in cider and spirits. They are much harder to get back.

The beer category includes Carling, MC's major UK brand. The implication being that MC are massive supporters of "beer".

Stuart Howe's trial brew plant is 60 litres NOT 60 barrels as his tongue slipped(and probably wished for).

The takeover has meant that he is now head brewer in a brewery investing for future growth rather than a brewery being fattened up for sale.

Sharp's are now the sole user of the Morrell's Brewery (Oxford) yeast strain

Part of Doom Bar's success is the fact that it is easy for licensees to condition. The beer has a low yeast concentration, 4m cells per mil in conditioning tank, 1m cells per mil in cask. This means most of the conditioning is done in the brewery and the beer drops bright, ready for the customer, within 12 hours of reaching the pub.

No maize, rice or sugar is used in the brewing process.

That was the more formal stuff. We were then treated to a swift brewery tour after which the beers started to be poured. This is where it all started to get a bit messy.

More tomorrow.

Making CAMRA Better

In haste, my first attempt at mobile blogging, shamelessly cut and paste from an email. A test really. Better something than nothing. Your chance to influence CAMRA policies

Steve


Dear CAMRA Member,

As you may be aware, Greater London members of CAMRA have the opportunity
to collectively influence the future of the Campaign at a national level.
London Branches are hosting a conference on Saturday, 3 September 2011, to
hear members' views and to formulate recommendations to the Campaign's
National Executive. The conference theme is 'making CAMRA better'. The
venue is Questors Theatre in Ealing, who's Grapevine Bar was recently
chosen by a panel of judges as Regional Club of the Year for Greater London
because of its excellent ales, support of CAMRA's aims and superb value for
money.

The National Executive plan to review the strategic plan for the Campaign
later this autumn. They will consider the recommendations of the 'Fitness
for Purpose' review that was mandated at their AGM in 2010 and presented to
the membership at the 2011 Members’ weekend earlier this year. Their
focus will be on prioritising a few achievable campaigning goals each year
and increasing the involvement of grassroots members in strategic planning.
The text of the full report is available on the CAMRA website.

The day's programme will permit conference delegates to take part in
in-depth discussions of the major challenges and issues that CAMRA is
facing.

The threat to pubs - What are the social and economic factors that are
making it difficult for pubs to remain open. What, if anything, can CAMRA
do about it?

Responsible drinking. Are the anti-alcohol lobbies hijacking the moral
high ground? CAMRA believe that the pub is the heart of responsible
drinking. What can we do to dissociate ourselves from those who demonise
beer drinkers and pub-goers?

Taxation on beer is spiraling out of control. How can this be organised to
redress the balance between the pub and the supermarkets.

Advertising - is the customer being mislead by the mass media to the
detriment of cask-conditioned ale? Is customer choice being reduced?

Craft beer - What is it? Should CAMRA re-write its definition of real ale
to accommodate lovingly crafted neo-fizz?

Campaigning aspirations and audiences - are we preaching to the converted?

The London Branches are excited about this event and want to make the
conference a success.  All London members are encouraged to attend and
contribute their views. Our collective views will help steer CAMRA into the
future!

Questors Theatre is a short walk from Ealing Broadway Station. There is no
charge for admission. A selection of locally-produced cask-conditioned ales
and real ciders will be available in the Grapevine Bar at attractive
prices. Lunch will also be on sale. The bar is open well into the evening.
The premises are fully accessible for wheelchair users.

Please register at Gtrlondon@westlondon-camra.org.uk. Non-members are
invited to participate by joining CAMRA on the day.

I look forward to seeing you on Saturday!

Kind regards
Kimberly Martin
CAMRA Regional Director for Greater London